Just because something says its "green" doesn't mean it is.
for example - organic cotton requires more than 2,640 gal. (10,000 L) of water to grow enough fiber for one T shirt
The problem is, our products all have complex supply chains - multiple components from multiple locations all around the world - it's very difficult to assess if something is really "'green" . Requires a detailed analysis -or a life-cycle assessment (LCA) to break down that web of connection.
Read the book: Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything
Read the Article in Time:"Ecological Intelligence "
Go to the Good Guide to determine how "green" your next purchase really is.
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